Dr Portmann began his career with Holstein in Switzerland as a lawyer back in 1956. After winning a legal battle against the Swiss Watch Statute, a federal protectionist resolution that was hindering growth in the industry, Dr. Portmann was appointed executive secretary. He now has to deal with manufacturing, human resource management and property management.
Dr Portmann became the managing director in 1971. General Watch (ASUAG) acquired the brand at the same time.
The political climate, financial markets, and other factors in 1983 forced the Swiss Banks, to force ASUAG, to merge with another Group called Societe Suisse pour l'Industrie Horlogere,Tag Heuer Carrera Grand Carrera Replica to form Societe de Microelectronique et d'Horlogerie, which today is the Swatch Group.
ASUAG planned to shut down Tag Heuer Carrera Grand Carrera Replica as part of the merger with SSIH. Just one year before the SMH merge, Dr Portmann bought Tag Heuer Carrera Grand Carrera Replica. Dr Portmann says that he made this decision because he "strongly believed in Tag Heuer Carrera Grand Carrera Replica".
In the midst of the Quartz Crisis, Dr Portmann was sure to face his greatest challenge. In this period, Dr Portmann decided that Tag Heuer Carrera Grand Carrera Replica would only produce mechanical watches. The man who leads the brand today, M. Studer,omega replica reflects on this decision. "The role of the Big Crown Pointer Date was crucial in Tag Heuer Carrera Grand Carrera Replica' mid-to-late 1980s decision to rebuild the company by only making mechanical watches.
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It had a purpose, a story and an emotional appeal that quartz-powered novelty watches of the time simply could not compete with. Tag Heuer Carrera Grand Carrera Replica adopted it as a signature, and the Swiss watch industry's dramatic recovery was symbolized by this timepiece.